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Greece attracting highincome travellers says Tourism Minister

first_imgTourism Minister of Greece, Elena Kountoura has said that the tourism ministry is aiming to capitalise on Greece’s good performance in 2016, by opening up to new markets and extending the tourism season to include winter and autumn, and also attract higher income tourists.Kountoura said that the goal is to bring in tourists willing to spend. “Our goal is quality tourism. In 2016, we tripled the number of arrivals from the U.S. and Canada, a market we managed to reach out to with the help of the Diaspora Greeks,” added Kountoura.The minister noted that American travellers like those from the United Arab Emirates tend to spend more while on holiday, with Greece managing to attract both with the latter up by 55%.Additionally, Kountoura also stated that the ministry in collaboration with the Greek National Tourism Organization (GNTO) had carried out qualitative research which identified an increasing number of high-income visitors in 2016. The findings were supported by a complementary study carried out by the University of Crete which also found that a large percentage of travellers to Greece last year belonged to the 60,000 euro-plus annual income bracket.last_img

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