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Can you make money from a discussion community into a knowledge platform a knowledge question and a

, following its launch in April of this year, has recently launched a multi – group question and answer product, known as Live". A main Live to create a flow of information, it will appear in the attention, the user can enter the communication group, in the chat room scene, a main through real-time way to share knowledge once more users, but to enter the communication group, users need to pay fees, the cost of how much from a main decision.

 

[whether content paid, resource reward or native advertising model, the cultural atmosphere created by Quora, known as the knowledge-based question and answer community, often has a natural rejection of]

for commercialization

13 million active users, 5 billion months of browsing, daily access time of 33 minutes, 10 million questions total 34 million answers.

facing the knowledge of the number of users and traffic explosive growth, how to realize become known CEO Zhou source was asked the most questions.

"in the context of changes in the media environment, there will be more scenes, from a discussion community into a knowledge platform, and know that the commercialization is also around the development process." Zhou source told the first financial daily reporters.

, following its launch in April of this year, has recently launched a multi – group question and answer product, known as Live". A main Live to create a flow of information, it will appear in the attention, the user can enter the communication group, in the chat room scene, a main through real-time way to share knowledge once more users, but to enter the communication group, users need to pay fees, the cost of how much from a main decision. And the value is in the WeChat circle of friends to share code information, users must pay to read, if satisfied with the money to the author, not satisfied with the money belonging to know the official.

and value is almost between content paid and resource reward different, know Live means of realization is more direct. While speeding up the flow of information, efficient dissemination of valuable information, and faster solution to the problem, the commercial value of knowledge itself is more prominent.

as for how to make money, Zhou sources talked more about the investment in native advertising. Similar to the American question and answer community Quora, advertising is viewed as the first attempt to answer the question of community commercialization.

advertising is under a problem in Quora, and was labeled "promotion", and the choice of initial advertisers is limited to Lever, Uber, Wealthfront and Sunrun four, the content will be selected.

knows that the inspiration for native advertising comes from Facebook’s information stream advertising. In Zhou’s view, this is an age of consumption upgrading, and people need valuable information to complete consumer decisions.

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