the first step, grab your attention. When a customer sees your sales letter, you need to catch his attention in a flash or you’ll lose him. Because there are so many things that attract people’s eyeballs". If you go to some websites to see it, there are dozens of links, hundreds of customers, what should pay attention to you? How do you catch his attention? The answer is "main title"".
in the first place, you have to rely on the unique color, shape, and the impact of the text in the main title to catch the attention of potential customers. Whether it’s a web page sales letter or a DM you send, you need a main title. You can write some characters on the title, which is called import subtitle". Doing so strengthens the main title, but it doesn’t write too much. Because you want the customer to notice your main title for the first time, and then have the chance to look at your imported subtitle". So there are 1-2 lines in the lead-in subtitle.
the only function of the main title is to let the customer read your first paragraph. If your main title does not play this role, then you fail. So, in the first step, you have to "grab" the reader’s attention through the impact of the main title in color or text.
, the second step, stimulate his interest.
"stimulate interest" depends on the first paragraph of your sales letter. This paragraph must be an extension of your main title content".
if you can "target" the customer’s needs or his value, then he will be more interested in reading. But this time he read your letter just because of interest, so he trusts you rarely, you don’t make too many promises in this, you need to guide him slowly, you need to keep him interested, curiosity, and then you start to do……
third steps to building trust. As long as the client is interested in you, he likes to read your first paragraph, and naturally he will read your second paragraph".
but how can he trust you? Let him realize that you are a real man. You have to tell your story (for example, you are also human.)…… You have dreams, too…… You have setbacks, too…… But later, through constant struggle, you finally found your dreams, telling you about the success stories of past customers. So you’re not selling this product for the first time. You already have a successful customer. These are tools and tools to help you build trust.
what you need to pay special attention to is that you write customer testimonials because you want to use the "customer’s mouth" to gain trust from potential customers. Let him think you are not hiding behind the back, you have a successful case. Many customers do benefit from using your product, and you need to prove that these people are real.
your descriptions of these people are real. The testimony of these people can help you because of their backs